When selecting a European destination for group business travel, prioritise factors like convenient transportation links, sufficient meeting and event venues, reliable internet connectivity, and diverse accommodation options to suit varying preferences and budgets. Choose destinations with a reputation for hospitality and excellent customer service, including those with amenities for leisure activities or team-building exercises.

If you need ideas, here's a list of the best destinations for group business travel in Europe.

1. Lisbon, Portugal

As the capital of Portugal, Lisbon is an exceptional destination for groups travelling in business. The vibrant city has all the amenities for corporate retreats, conferences, and business-related events. Getting to Lisbon with the group is convenient since it's accessible anywhere in Europe. Aside from having well-connected flights from major European cities, it has efficient public transportation should you explore outside Lisbon.

Lisbon has a range of accommodations to accommodate those travelling in groups, from luxury hotels to boutique inns. For business meetings and events, Lisbon offers excellent facilities, including state-of-the-art convention centres and numerous meeting venues in historic buildings and modern hotels.

When choosing Lisbon for a business trip, you'll have plenty of opportunities to engage in fun activities outside work. Start with a stroll through the historic Alfama district, with its narrow streets, traditional Fado music, and stunning views from the Sao Jorge Castle. Embark on a private tram tour or a boat cruise along the Tagus River for a unique way to explore the city.

There are plenty of team-building activities you can try in Lisbon. You can try surfing lessons in nearby Cascais, explore the Belem district with its monuments and museums, or embark on a scenic hike in Sintra.

2. Menorca, Spain 

Menorca is one of Spain's Balearic Islands. The picturesque island is an outstanding destination for a group business trip in Europe. Although it's most famous for its stunning beaches and scenic landscapes, it is home to excellent places with modern amenities, offering an ideal setting for productive and inspiring corporate retreats.

There are plenty of luxurious places to stay in Menorca, perfect for corporate travel. It boasts a wide range of luxurious accommodations, from upscale hotels to exclusive villas, ensuring a comfortable stay for business travellers. In addition, many hotels in Menorca offer top-notch facilities, including modern conference centres and stylish meeting venues, ideal for business meetings and events. These places provide the perfect environment for productive sessions and networking.

After your business conference and event, Menorca offers a variety of activities that promote relaxation and team bonding. Explore the charming old town of Ciutadella and discover its narrow streets, historic buildings, and picturesque harbour. Embark on a private boat tour around the island's stunning coastline, including stops at secluded beaches and coves. These activities offer a refreshing break from business meetings and conferences.

3. Sicily, Italy

As Italy's largest island, Sicily is a fantastic destination for those travelling in Europe for business. The island boasts diverse landscapes, from stunning coastlines to majestic mountains, creating an inspiring backdrop for team bonding and meetings.

Sicily's accessibility is another thing that makes it appealing to business travellers. With international airports in Palermo, Catania, and Trapani, the island ensures convenient travel for business groups. As a top tourist destination, Sicily features a variety of accommodations. Those who come here in groups will find plenty of places to stay in, from luxury hotels to charming boutique inns.

When holding business events like conferences and meetings, Sicily provides excellent facilities, including modern conference centres and unique venues such as historic palaces and coastal resorts. After the event, bond with the team by exploring the ancient ruins of Agrigento's Valley of the Temples, a UNESCO World Heritage site, for a glimpse into the island's rich history. For the adventurous group, hike up Mount Etna, Europe's highest and most active volcano.

Other fun and unique ways to bond with the team include embarking on sailing excursions along the stunning coastline and exploring the vibrant markets of Palermo.

4. Split, Croatia

Would you want to bond with your team on a picturesque island and spend fun days at the beach while on your luxury holiday in Croatia? Why don't you go to Split, Croatia? Located on the Dalmatian coast, Split boasts ancient charm and contemporary vibrancy, making it an ideal setting for corporate retreats and business conferences.

Accessibility is an advantage when going on a business trip. Thankfully, you won't have difficulty getting to Split since its airport offers direct connections to many European cities. Furthermore, it has many luxurious accommodations that can accommodate group travellers, from upscale hotels to boutique resorts. Some venues offer comprehensive business facilities, including state-of-the-art conference rooms and event spaces.

Culinary experiences are among the highlights of your trip to Split. You can dine with the group in traditional konobas or upscale waterfront restaurants to savour Dalmatian cuisine and local wines. You can also embark on wine-tasting tours to nearby vineyards for a delightful and educational touch to the trip.

Make your business travel more convenient by booking luxury packages in Croatia, perfect for group business travel. These packages include curated experiences that ensure a seamless and memorable stay, such as exclusive tours, premium accommodations, and personalised services.

5. Paris, France

Renowned for its rich history and unparalleled charm, Paris is an exceptional destination for group business trips. The city's world-class infrastructure, accessibility, and diverse range of venues make it ideal for business events and corporate retreats.

You can easily travel to Paris since it's accessible via its major international airports, Charles de Gaulle and Orly. The city also boasts an extensive public transportation network for a convenient way to move around the city.

When looking for a venue to host your business meetings and conferences, Paris provides numerous prestigious venues, including the many historic buildings adapted for modern use. These venues combine elegance with functionality, enhancing the overall business trip experience.

After the event, take advantage of the opportunity to explore the city. Book a private Seine River cruise for stunning views of iconic landmarks like the Eiffel Tower and Notre Dame Cathedral. Explore the historic neighbourhoods of Le Marais or Montmartre to soak up their charming streets and vibrant atmospheres.