Marketing is incredibly varied, from an advert on the TV or radio to paid ads on Facebook or Google. As a business owner, you should experiment with different marketing techniques until you find something that works well for you. This will depend on a variety of factors, including the industry you’re in and how much budget you have.  Marketing is essential to grow your business. If you’re unsure where to start, here are four ideas to get you started:

1.     A website

Do you have an optimised, mobile and user friendly website? If not, you’re missing a trick. A well designed website will help you reach the right audience, even outside of office hours, like in the middle of the night. It will also help you build brand awareness by showing off what you have to offer and your company values. If you require help with a new website you should contact a local web design company.

2.     Signage

Whether it’s a big roadside billboard or a sophisticated plaque outside your office, business signs are a great way to advertise your company. Signs can be quite imposing and are often used to help potential customers locate you from a distance.

3.     Promotional merchandise

One way to attract new clients at networking events, or encourage repeat purchases from existing customers, is using promotional gifts. Your options are endless when it comes to branded merchandise but one popular idea is to giveaway promotional pens and notepads at client pitches.

4.     eBooks

If you’re an expert in a particular industry, writing an eBook is a great marketing method. All you need to do is consolidate all of your past blog posts on the topic and re-format them to make one big guide. Potential customers will have to input their email address in order to download the eBook and once they have read it, they will know a little more about what you have to offer and how you can help them. Seminars work in a similar way!