When I ran my small online shop business I regularly ran special offers to attract new customers and to reward my existing customer base.  These campaigns always boosted my sales and spread the message of my existence.

You might not have a small business selling goods, but rather a blog or website selling eBooks or courses.  Or you might sell a service to people.  Either way, whether you’re launching a new product or trying to boost sales of services and items you already offer, you will need to create a sales campaign to get the word out there.

Here are some tips and ideas on how to create a successful sales campaign.

Understand your audience

First of all, you need to know who you’re targeting and what kind of methods are going to work for them. It’s all about making sure that your audience is going to respond positively to the messages you’re putting out there because their opinions are the only ones that matter.

So spend some time identifying your target audience and making sure you come up with a plan for how to target them effectively.  Know where your audience is and where they respond to you.  There’s no point in putting all your sales campaign efforts into Facebook if your audience is not there and most of your sales come from customers acquired via Twitter.  Hopefully you already know where your audience are, what they want and how to attract their attention.

Harmonise various channels for impactful messaging

When you implement your sales campaign strategy, you’ll be using a variety of different channels to get your message and marketing out there. You’ll use social media channels, emails and potentially various other forms of messaging from print to guerrilla marketing and everything in between depending on your strategy. That’s why it’s vital to harmonise these channels and ensure consistency across them. This creates much more of an impact.

Understand the importance of digital marketing

Digital marketing has always been vital and it remains so. These days, targeting people is easier than ever before because of resources like Facebook ads. But there’s more to digital marketing than that. It might make sense to hire a specialist digital marketing agency to work on your project with you if you don’t have experience of doing this kind of stuff alone and you have a reasonable budget.

Choose the right moment carefully

Choosing the right moment to launch and implement your new sales campaign is key. This is probably going to be a time-limited strategy that involves putting forward a special offer. Therefore, launching it at random doesn't always make sense. Many companies succeed by launching these new campaigns to coincide with a public holiday or another meaningful date.

Use metrics to track success and failure

Tracking the successes and failings of your sales campaign is really important. This way, you can see where improvements need to be made and what you can carry on doing the same as before. There are all kinds of ecommerce metrics and other digital tools that can help you track things, so make the most of them. Doing so will give you greater insight into your campaign going forward.

Final word

A successful sales campaign is one that results in people buying what you're selling. That’s all it comes down to, so be sure not to lose sight of that fact when you’re putting together your campaign and planning it all out.