Why digital marketing skills are essential today
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Unless you are a supreme master of SEO, you’ll soon discover that there’s a lot more to running a successful blog than simply writing a blog post and hitting the publish button. In 2013 there were apparently 152 million blogs on the internet and I can only imagine that number has risen exponentially over the past few years as blogging seems more popular than ever, both as a hobby and now a reputable career choice.
Simply hitting enter once you’ve written a blog post isn’t going to cut it. If you want eyes on your blog, then you need to shout about it from the rooftops and market yourself as best you can. Here are the ways I market each blog post after hitting publish.
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New bloggers, learn from our mistakes!
My story of how I started blogging is very different to most. Many people set up a blog with the aim of being a blogger, or nowadays bloggers even start out with a business plan.
In recent years it has become totally possible to monetize a blog or website and it’s now my main source of income!
I never started this way though. I originally had an online store with a blog. I didn’t use the blog at first. But, eventually, to create more content for my website and with the aim of generating more sales and traffic in my online store, I started blogging. It was a business blog at first, but then I fell in love with blogging and it quickly took over.
Now I have a blog that makes money with a small store on the side! The tables have turned. I never set out to be a blogger. It happened because of my ecommerce business. So I made many mistakes along the way.
Here are some of the things I wish I’d known or done differently when starting my blog:
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